$8 million raised in only 4 crowd funding campaigns, one of which is still the #1 food campaign of all time on Kickstarter.
It certainly wasn’t easy, but in just 4 crowd funding campaigns, we raised just under $8 million, ($7,885,590 to be exact). The first couple were completely by myself in regards to all creative and design. For anyone who hasn’t been a part of a crowd funding campaign, they’re quite the ride. I was the creative director for everything including photography, video, UI and visual design, as well as advertising and marketing creative. The Pico U campaign images below were art directed/designed by Selena Goodwin and photographed by Ryan Smith.
Creative Director - Will Hays
Art Director/Sr. Designer - Selena Goodwin
Photographer - Ryan Smith